Boardroom & Beyond: A Story of Strength and Style
Kate has been completely captivated by Mad Men, the iconic Netflix series about an advertising agency in the ‘60s and ‘70s. Beyond the intrigue and the glamorous world of advertising, the series holds a deeper fascination: the evolution of women during that era. In the early seasons, women are primarily portrayed as objects of desire — dressing with plunging necklines, short skirts, and perfectly polished looks meant to please the male gaze. But as the seasons unfold, something remarkable happens. The women transform. They begin to claim their space in the professional world, refusing to be held back by outdated conventions. Their style shifts too — no longer designed to please others, but to reflect their own ambition, confidence, and individuality.
That transformation is exactly what inspired our new winter collection. Boardroom & Beyond is more than clothing — it is a tribute to women stepping into their power. Pieces that let you shine on your own terms, that give you control, and that make you feel unapologetically strong. Because fashion isn’t about pleasing others—it’s about making yourself shine.
The perfect setting
The shoot took place in the iconic old police station, the Oudaan. A historic, listed building in the heart of Antwerp—and a rare opportunity to capture our collection in such a unique setting.
On the 7th floor, the combination of beautiful views, clean lines, and textured walls created a natural stage for the collection. Every angle, every corner added a subtle detail that elevated the shots. Against these simple yet powerful backdrops, the pieces came to life — radiating strength, elegance, and effortless confidence.
From Inspiration to Reality
At the heart of the collection, you can expect our iconic blouses and the return of OSLO — this time OSLO BIG: more oversized, more effortless, and even more iconic. Alongside these, new pieces make their debut: elegant skirts, a fresh blouse silhouette, and a refined cape that brings both warmth and sophistication.
The palette celebrates rich, confident hues — strong purple, soft green, and royal blue that nod to both nostalgia and modern power. Each piece strikes a balance between timeless elegance and personal expression, designed for women who wear their strength proudly and effortlessly.
An Invitation to Shine
Boardroom & Beyond is more than a collection — it’s a call to step into your power, to dress with intention, and to celebrate the strength within you. Whether in a meeting or making memories after hours, these pieces are made to inspire confidence and elegance on your terms.
Because true style is not about fitting in, it’s about standing tall and shining bright.
With love,
The Kate&Jules Team
