As winter begins to weave its magic, we’re delighted to take you behind the scenes of our latest collection, "Cocktails & Dreams." Inspired by the timeless film Cocktail, this collection is all about capturing the vibrant energy of the city and channeling it into fashion that makes a statement.
The Inspiration
Just like Tom Cruise's character in Cocktail transforms from a small-town dreamer into a confident, city-savvy bartender, our collection embodies the spirit of urban sophistication. It’s about embracing the dynamic energy of the city, where dreams are realized and style takes center stage. We aimed to reflect this in our campaign, choosing a location and team that would bring this vision to life.
The Shoot Location: Vossenplein, Marollen, Brussels
On April 16th, our team took over Vossenplein in the Marollen district of Brussels. This square, famous for its daily flea market, is a vibrant hub that perfectly captures the essence of the city. Amidst the buzz of market stalls and curious onlookers, our models transformed the square into their own personal runway, turning heads and making a bold statement. If you ever visit Brussels, Vossenplein is a must-see, offering a slice of authentic city life.
Meet the Dream Team
Bringing our "Cocktails & Dreams" campaign to life required the expertise of a stellar team, each contributing their unique talents to ensure every detail was perfect.
-
Inge Eeckhout, Stylist: Inge is the creative force behind every outfit seen in the shoot. She meticulously curated each set, carefully selecting outfits and accessories that embodied the essence of the collection. Her eye for detail ensured that every look was cohesive and perfectly styled.
-
Catherine De Saegher, Photographer: Catherine is the artist behind the lens, directing the models and always finding the perfect angle to capture the magic of the moment. Her ability to frame each shot with precision brought our vision to life, turning the bustling Vossenplein into a stylish urban backdrop.
-
Leonie Gysel, Makeup Artist: Leonie, also known as the lead singer of Arsenal, worked her magic to ensure our models radiated confidence. She accentuated their natural strengths while keeping their look fresh and natural, allowing their beauty to shine through in every shot.
-
Maud Weurman, In-House Fashion Manager: Maud played a dual role, assisting with styling while also capturing behind-the-scenes footage of the shoot. Her keen attention to detail ensured that every aspect of the shoot was flawless, from the outfits to the BTS videos that tell the story behind each look.
-
Catherine Standaert, Creative Director: At the helm of it all was Catherine Standaert, owner of Kate & Jules and the creative visionary behind the collection. As Creative Director, Catherine oversaw every aspect of the campaign, ensuring that the final result was nothing short of spectacular.
The Collection: Cocktails & Dreams
Our collection is inspired by the opulence of classic cocktails, with deep reds, sparkling greens, and golden accents that evoke the allure of a glamorous night out. Each piece is designed to make a statement, whether you're out on the town or enjoying a cozy evening in. From luxurious fabrics to bold designs, "Cocktails & Dreams" is your passport to winter elegance.
A Final Toast
We’re incredibly proud of how this campaign came together, thanks to the dedication and talent of our amazing team. We hope "Cocktails & Dreams" inspires you to embrace the winter season with confidence and style. Here’s to a winter filled with unforgettable moments, dazzling dreams, and fashion that speaks volumes.
Cheers!
