Behind the scenes

Behind the scenes

For this blogpost, we would like to take you behind the scene of our campaign shoot winter 16.

As you might know, our big inspiration for this collection, is Florence Welch, the amazing singer of Florence + the machine. She is a red haired young woman, fiers and wild, however also very soft and delicate.

The location had to reflect the rough and tough nature you would find in Ireland or Scotland.


The Kalmthoutse Heide, gave us just that. Look at the vast plains, the withered grass, the big puddles, giving it all the natural feeling we were striving for.


We worked together with young and artistic women. Katrien Van den Eynde (Fashion & Interior stylist @ Trend Report) did the styling, making the accessories looking even better. So relaxing to work with her, you can really rely on her.


Nicky Canters (follow all her moves on instagram Nickycanters_) was responsible for the make-up. Lucky we could do this inside, it was so cold that day.


Our model, Lola Haro (check out her beautiful pics on instagram : Lolitaharo) is a young, ferocious, red headed girl from Antwerp. She is represented by IMM in Brussels. She completely captured the feeling, we wanted her to express.

Our photographer Cathérine De Saegher ( has been working with us since a couple of years. You might say we have grown together. Cathérine was the photographer we worked with when we just started, and have been working together ever since. Here she is shooting the look book, inside.

We really had a (long) girls’ day out, with lots of fun. At the end of a long day, we captured the savage, natural, tough though elegant feeling we were looking for.

What do you think??

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