Behind the scene

Behind the scene

For this blogpost, we would like to take you behind the scene of the shooting of our winter 17 campaign.

As you might know, our big inspiration for this collection, is Patti Smith, the amazing singer and poet. We were especially moved by the period that she was struggling in New York to find her artistic identity. At that time she lived with Robert Mapplethorpe, first at Chelsea Hotel, then in an abandoned loft. They were “without a penny” and had to take several jobs to pay the rent…

This was the atmosphere we were looking for for our shoot.

Our photographer found this house in Antwerp. The house would be renovated very soon. Now it was empty… in fact not totally empty. A well organized community was authorized to live in the house while still empty. The luminosity was fantastic!




We worked together with young and artistic women. Katrien Van den Eynde (Fashion & Interior stylist @ Trend Report) did the styling, making the accessories looking even better.

Lili Glavan (follow all her moves on instagram liliglavan) was in charge of the make-up.

Our model, Lize Feryn (check out her beautiful pics on instagram : lizeferyn) is a young, beautiful and charming actress and model. She has this kind of rock-and-roll attitude that we were looking for.

Our photographer Cathérine De Saegher ( has been working with since years. You might say we have grown together. Cathérine was the photographer we worked with when we just started, and have been working together ever since.

At the end of a long cold day, we captured the raw, mysterious, lonesome feeling we were looking for.

What do you think??



No Comments

Post A Comment

+ +